p1. Avlimil Intimacy: Vianda‘s base product Avlimil Complete focuses on creating overall hormonal balance in a woman’s body, while their new line extension into Avlimil Intimacy was created to promote passion in a woman’s life. Competing against products like KY His & Hers, the package had to be a stand out. The dramatic, emotive packaging graphics and support pieces help a woman relate to the feelings that Avlimil Intimacy can bring to her love life. The Passion Plan’s cohesive program of products, including supplemental pills and gel, a monthly newsletter and the website, were designed to help guide a woman on her journey.
p2. Avlimil Intimacy Concepts
p3. Sunexia: In the process of standardizing packaging to a new tri-fold format, Vianda took advantage of the opportunity to do a full redesign of Sunexia packaging. With better translation of the key benefit of stress relief, the new package design evokes the feelings of being calm, cool and collected. The new, larger format allows the inside to tell a bigger story and reinforce the calming message.
p4. Sunexia Concepts
p5. Suvaril needed to fall into the standardized wallet packaging with all the other Vianda products. Taking advantage of the die change, the client wanted a wordmark as well as packaging that eliminated their current use of lifestyle photography for a less polarizing package. The result was a more consistent expression of their brand character, reinforcing the communication that weight loss is a journey.
p6. Suvaril Concepts
p7. Additional Vianda Product Concepts
